PARSONS SCHOOL OF DESIGN

As part of The New School rebranding we were asked to design a mural to introduce the new University’s identity.

The goal was to create a provocative design for Parsons that introduced and built affinity for the University’s new bespoke typeface. The creation of the graphics complemented the new brand identity launch efforts on March 2015 by Pentagram, and made the new brand identity stretch across The New School campus.

Credits: Joe Evans, Joshua Estrella, Sung Hoon