The New School

As a member of the Parsons Collab Design Studio* I was involved in The New School rebranding (2015) in collaboration with Pentagram, and specifically with Paula Scher, by creating The New School Water Towers wrap design. The creation of this revolutionary designs provided the university an innovative and bold presence as well as a new level of prestige that spread rapidly through the design community and beyond. The project was chosen by The New School as their official image for their ad campaign and rebranding. The launch was widely acclaimed and featured in many digital and printed media such as Designboom, Brand New, Fast Company, Pentagram News, The New York Times magazine and the NYMag among others.