Chanel Atelier Beauté
Product
Beauty Ecommerce App
Role
Product Design Lead
Year
2022-2024
Deliverables
Full App Experience
I led the end-to-end digital experience for Chanel's first beauty-only store. From conceiving the experience architecture with Chanel’s core team to delivering every digital touchpoint at launch.
Problemgsfdgsd
Chanel was losing ground to beauty brands with younger, experience-driven consumers. Physical retail was declining industrywide. The business question was:
How might Chanel transform a traditional beauty retail visit into a personalized, digitally enabled experience that encourages exploration, experimentation, and discovery?gsdf
The Ateliergsfd
Chanel was losing ground to beauty brands with younger, experience-driven consumers. Physical retail was declining industrywide. The business question was:
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The Ateliergsdfgsd
Chanel was losing ground to beauty brands with younger, experience-driven consumers. Physical retail was declining industrywide. The business question was:
The Atelier is new retail concept from Chanel, created to make discovering beauty more personal, interactive, and experiential. Rather than a traditional store focused on shopping, it invited customers to explore the brand’s world of makeup, skincare, and fragrance through hands-on experimentation and personalized services. Digital played an important role in connecting these moments—from planning a visit and saving favorite products to supporting discovery and personal expression.gsdfgsd