The result was a hub for curated beauty experimentation in a luxurious lab –like setting– all aided by corresponding digital touchpoints throughout the customer journey. My work on the Atelier required a deep level of knowledge of mobile and digital tools, retail experience, creative ideation, and consumer analysis. I also needed to adapt a modern expression true to the famed Chanel brand with a high-tech, omni-channel approach. To do this, my team and I conceptualized an exploratory sequential adventure through Chanel’s beauty range, beginning with digital scheduling and customized visitor profiling, branded lockers for guests, a guided trip through Chanel’s beauty offerings, a custom fragrance experience, and a social media content creation zone at the end of the journey.

Role: UI Design Lead / Agency: Valtech