As part of a new global strategy. M.A.C Cosmetics hired Valtech to rethink the way users shop in their physical and retail spaces. As a member of the Valtech’s creative team I helped conceptualize a new retail approach that would incorporate a full digital integration of in-store omnichannel experiences: from virtual try-ons, to augmented reality product demonstrations. I designed and helped bringing to life a new way in which consumers interact with the M.A.C products and offerings. This new concept was launched this year for the first time in the new M.A.C Innovation lab, New York.