Atelier Beauté CHANEL 

RETAIL EXPERIENCE

The Atelier is an exclusive space solely devoted to Chanel’s beauty, skincare and fragrance products, where guests can explore and interact with the brand’s offerings. The result was a hub for curated beauty experimentation in a luxurious lab –like setting– all aided by corresponding digital touchpoints throughout the customer journey.

My work on the Atelier required a deep level of knowledge of mobile and digital tools, retail experience, creative ideation, and consumer analysis. I also needed to adapt a modern expression true to the famed Chanel brand with a high-tech, omni-channel approach. To do this, my team and I conceptualized an exploratory sequential adventure through Chanel’s beauty range, beginning with digital scheduling and customized visitor profiling, branded lockers for guests, a guided trip through Chanel’s beauty offerings, a custom fragrance experience, and a social media content creation zone at the end of the journey.

Role: Digital Art Director / Agency: Valtech